ZARA是西班牙Inditex集团旗下的一个子公司，它既是服装品牌，也是专营ZARA品牌服装的连锁零售品牌。1975年设立于西班牙的ZARA，在世界各地56个国家内，设立超过两千多家的服装连锁店。ZARA深受全球时尚青年的喜爱，设计师品牌的优异设计，价格却更为低廉，简单来说就是让平民拥抱High Fashion。 Zara, a Spanish-based chain owned by Inditex, is a clothing retailer who has considered a new procedure in the industry. Zara stores happen to be company-owned, besides where neighborhood legislation forbids foreigner-owned businesses. It was first open in 1975, at first a underwear store, then the product range expanded to incorporate could fashion, menswear and children's clothes. Until now, Zara recieve more than two thousand shops located in 68 countries around the world.
S: 顾客导向；垂直一体化；高效的组织管理；强调生产的速度和灵活性；不做广告不打折的独特营销价格策略等。灵敏供应链 Produce a product that can modify and match multiple trends and can modify quickly to new design. With their one of a kind strategy, Zara has the competitive advantage to be sustainable. By owning it is in-house creation, Zara has the capacity to be adaptable in the variety, amount, and frequency in the new designs they produce. offer the most up-to-date trends and fashions just before their rivals. the capability to produce a specific thing of clothes within less than only 14 days and get it shipped out to it's retailers � can be to purchase. � it targets the youthful fashionable buyers who are always looking for the latest hip tendencies and the old consumer who is looking for a discount plus a top quality clothing item W:
T: Zara also looks threats in the form of Protectionism regulations in fresh potential marketplaces, possibility of organic disasters inside the Galacia region of The country of spain and govt instability. � face traditional retailers inside the apparel industry such as Hennes and Mauritz (H& M) and The Gap
Zara requirements just two weeks to develop a cool product, launches about 10, 1000 new designs each year. Its design crew produce an amazing 11, 1000 different styles a year. Since it makes the clothing itself, it might react quickly to changing market developments possibly the most innovative and disastrous retailer in the world,